Machine Learning
Machine learning can help predict user behavior, which helps businesses acquire new customers, optimize products and pricing, and increase customer engagement.
How does it work?
Machine Learning is, undoubtedly, one of the most exciting subsets of Artificial Intelligence. It completes the task of learning from data with specific inputs to the machine. It’s important to understand what makes Machine Learning work and, thus, how it can be used in the future.
The Machine Learning process starts with inputting training data into the selected algorithm. Training data being known or unknown data to develop the final Machine Learning algorithm. The type of training data input does impact the algorithm, and that concept will be covered further momentarily.
What is it? Why we do?
Our software consulting and engineering teams are experts in the latest machine learning best practices, data science modeling, deep learning, computer vision, natural language processing, and more. We use these skills to help your company leverage all of the potential AI technology has to offer. Our company helps you transfer your ideas into tangible solutions through technical implementation.
Predictive Analytics
Predictive Analytics allows you to anticipate the future and make business decisions based on your current or historical data. It offers a variety of applications specific to a wide range of business sectors. Credit scoring can be applied to assess the likelihood of clients repaying loans. Sales forecasting is used to assess the demand for a product, while anomaly detection helps to identify risks and unexpected events with the use of data mining techniques. With the aid of predictive analytics, you can reduce risks while simultaneously improving business operations.
Customer Analytics
Learning user behavior and needs is crucial when it comes to digital businesses. Customer Analytics combines predictive analytics and customer segmentation to improve communication with customers and increase profitability as a result. We make it possible for companies to gain insights into the needs of a specific client segment and target tailored, direct marketing to their customers. When your selected user base is given the right message at the right time, you’ll see your conversion rates grow steadily.
Text Analytics
Text Analytics is used to translate large amounts of unstructured text into machine interpretable, quantitative data to speed up and automate all text-based processes. We can apply natural language processing methods to help you with all kinds of text, including documents, social media posts, surveys, and chatbot conversations. One of the most popular applications of Text Analytics is automatic topic detection and sentiment analysis, which is particularly helpful when it comes to understanding your userbase’s needs.
Benefits of Working with our ML Engineers
Companies differentiate themselves with both their products and their ability to collect data and glean insights. Machine learning powers AI capabilities like recommendation systems and predictions. From increasing user satisfaction with personalized content to reducing costs with automation, machine learning leverages data science and modern data processing to make predictions and emulate human decision-making. AE offers a unique blend of development expertise, domain knowledge, and quantitative savvy.